“Human beings are social animals. They want to belong. They want to be part of an organization that has meaning and by extension, helps give their lives meaning.” – Robert Steven Kaplan
The vision of your organization, church, or business serves to inspire, give direction, keep you on course, and assist in prioritizing and decision-making. It clearly communicates where you want the organization to be in the future years and points everyone in that direction. It differs from your purpose which is unchanging. The vision adapts and even changes over time but it should never be unclear what it is at the present. What is your vision for the group, team, or organization you lead? Does everyone know what it is? Here are several ways that leaders undermine their own vision resulting in uninspired followers, fewer followers, confusion, unclear priorities and poor decision making.
- When the key leaders neglect relationships. What does that have to do with “vision” you might ask? People will not care about the vision if they do not care about and respect the leader…. personally. Articulating a vision is a wasted concept if they cannot trust the person who is trying to lead them there. Vision is an important tool but relationships are an imperative vehicle to get you there.
- When you fail to serve people. Every organization has customers. Businesses have vendors, clients, and shoppers. Churches have members and a community that they desire to impact. Organizations have Boards, volunteers, financial contributors, and followers. They are all customers though that may not be a term that feels right whenever you make reference to them. The term in this instance is intended to summarize those people internal and external to your organization who interact through leadership, support, or financial interactions. Treating customers poorly, by whatever language you use to describe them, will turn your vision into nothing more than a cliché on a bulletin board or a brochure.
- When you fail to adapt and innovate. “Retro” can be fun, create sentimental feelings, and even feel comfortable as you grow older. However, it can always sabotage your vision. When those you lead are more focused on the experiences from the past than the possibilities of the future, you are destined for decline. Do not confuse this thought with maintaining focus on fundamentals and being driven by principles. On the other hand, innovation in and of itself will not make you effective. Core values are critical but stagnation is limiting at best and devastating at worst. You live in a changing world and failure to adapt to advancement makes your vision appear as irrelevant. If you don’t believe this is true, drive down to the Blockbuster Video Store in your neighborhood and ask them.
- When you do not align all key players around the vision. Have you ever been in a tug of war? While it can be a fun competition, it is not the wisest way to experience advancement. How would it be different if both teams pulled from the same side? Do you have several departments, divisions, ministries, teams? Are they all pulling you toward a common vision or are they pulling in their own direction? If so, they are likely pulling against one another. Failure to share the vision and to keep key leaders, staff, or employees pulling in the same direction makes the vision only a dream instead of a future reality.
I assume you have a great vision and you should. Don’t make these mistakes that inadvertently get in the way of where you ultimately desire your organization to go. Avoid these and you will maximize your leadership!
Some portions adapted from Chapter One of Robert Kaplan’s What to Ask The Person in the Mirror.